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Priority Outcome
 
Reference
:
G22
 
Title (unofficial):
Customer take-up targets & measurement
 
Category:
13. Take up of web services
 
Suggested Sponsor(s):
Head of Customer Services
ODPM desc
:
Establishment of internal targets and measures for customer take-up of e-enabled access channels
IDeA guidance
:
For the purposes of this outcome, an e-enabled channel is one where either the customer interacts directly with an online system, or a member of staff serving the customer interacts with an online system.
Monitoring procedures should be put in place to cover all e-enabled access channels and take-up targets set for each channel. As a minimum, this should include websites, telephone contact centres and face-to-face access. Monitoring and logging should include the total number of interactions with the council. An excellent way of tracking such interactions is through the use of a CRM system.
Measurement of such activity should enable an authority to manage access channel use and support the switching of services to lower cost channels where appropriate.
ESD Toolkit:
Click here for relevant ESD-Toolkit page
Nat Projects:
Data is no longer maintained
LGSL refs:
Partnerships:
Data is no longer maintained
Products:
Data is no longer maintained
Other links:
Technology components:
A - Customer Database
B - Customer Tracking
C - Data Warehousing
D - Middleware & Web Services
E - Workflow, Messaging & e-Forms
F - Document & Records Management
G - Content Management
H - Security, Authentication & Smartcards
I - e-Payments
J - e-Procurement
K - Geographic Information System
L - Local Land & Property Gazetteer
M - Access Channels
URL for this page:
http://www.brent.gov.uk/egr.nsf/POByRefLP/G22
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Last updated : 02/03/2006 12:27:16 PM