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| Reference: | R26 |
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| Title (unofficial): | Website performance monitoring |
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| Category: | 13. Take up of web services |
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| Suggested Sponsor(s): | Head of Web Services
Head of ICT |
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| ODPM desc: | Monitoring of performance of corporate website, or regional web portal, between 2003/04 and 2005/06 in order to demonstrate rising and sustained use, as measured by industry standards including page impressions and unique users |
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| IDeA guidance: | To fulfil its outcome councils will have to track website usage using industry-standard logging procedures, either in-house or via an Internet Service Provider. As there are many tools in the market place this will be according to individual preference.
As a minimum this should include page impressions and unique users according to the definitions in the IEG 4 guidance (quoted below). Councils will want to break these down along industry-standard lines, removing internal use for example to give an accurate picture of use by the public.
Figures should then be published in a format that will allow trends to be easily monitored. This information should be posted on the web site as part of an “active marketing campaign” to encourage the use of these channels to access services. The e-Citizen National Project is working to produce some nationally recognised standard metrics for the measurement of local authority website performance. |
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| ESD Toolkit: | Click here for relevant ESD-Toolkit page | |
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| Nat Projects: | Data is no longer maintained | |
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| LGSL refs: | | |
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| Partnerships: | Data is no longer maintained | |
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| Products: | Data is no longer maintained |
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| Other links: | Unique User (industry audit definition): According to IFABC Global Web Standards (www.ifabc.org) a Unique User is an "IP address plus a further identifier. Sites may use User Agent, Cookie and/or Registration ID." Note that where users are allocated IP addresses dynamically (for example by dial-up Internet Service Providers), this definition may overstate or understate the real number of individual Users concerned. A Unique User is at a minimum an IP address + the Browser ID with a unique address entering a website by any page and is counted once for the given period (the minimum audit period is one calendar month). The number of Unique Users is an indicator of a website’s audience or reach.
Page Impression (industry audit definition): According to IFABC Global Web Standards (www.ifabc.org) a Page Impression is a "file or a combination of files sent to a user as a result of that user's request being received by the server." In effect, one request by a valid User should result in one Page Impression being counted. In most cases, a single request from a User causes the server to send several files to satisfy the request. For example, the server may send a .html file followed by several associated graphic images and audio files. A single request from a user may also cause the server to send additional .html files to build a frameset. The site must ensure that all additional, non-requested files are filtered out and excluded when counting the claimed number of Page Impressions. |
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| Technology components: | A - Customer Database
B - Customer Tracking
C - Data Warehousing
D - Middleware & Web Services
E - Workflow, Messaging & e-Forms
F - Document & Records Management
G - Content Management
H - Security, Authentication & Smartcards
I - e-Payments
J - e-Procurement
K - Geographic Information System
L - Local Land & Property Gazetteer
M - Access Channels |
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| URL for this page: | http://www.brent.gov.uk/egr.nsf/POByRefLP/R26 | |
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