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A show of love in Brent

It’s been nearly three months since the Love Where You Live campaign launched in Brent and I’m really inspired by what I’ve seen so far.

As many of you might already know, I was born and bred in Brent, and I take a huge amount of pride in where I live. That’s why I’m so happy to see so many residents in the borough working so hard, week in, week out to improve their local neighbourhoods and make their streets cleaner and greener. 

I want to say a big thank you to everyone who has got involved in the campaign already, from community groups such as Keep Wembley Tidy and NorthwestTWO who are helping to ‘spread the love’ in their neighbourhoods to make Brent cleaner and greener.

The aim of the campaign is to encourage every Brent resident to take greater pride in their local area, by doing simple things such as correctly disposing of rubbish, recycling more and by acting in the interests of the local community.

In the past couple of months, residents have been doing exactly this; from arranging clean-up days in their areas, to simply advising neighbours on what goes in what bin and when the rubbish should be put out.

One of the popular ways we are seeing people get involved is through using the Cleaner Brent app. The app makes it easy to report litter, illegally dumped rubbish and other problems in streets and parks to the council.

I’m pleased to say that the vast majority of residents are on-board with us, however there are still a minority whose actions spoil Brent for the rest of us.

This is why we will always take action against those who don’t love where they live and choose to act anti-socially by dumping rubbish illegally which causes an eyesore and a health risk. Just recently we have successfully taken action against a resident from Neasden for untidy land, a business in Cricklewood for fly-tipping and a noisy neighbour in Wembley.

Taking such strong action is always a last resort for the council, but it is not something we will ever shy away from. We want everyone in Brent to get rid of their waste legally, to recycle more and take greater care and pride in their local areas, but to do that we need everyone in Brent to play their part in this campaign.

It’s easy to do – from simply putting rubbish in the right bin, being more mindful of what can be recycled and through the reporting of issues through the Cleaner Brent app, to getting involved in a local clean-up day or perhaps organising one yourself. 

If everyone does their bit, I have no doubt that Brent will be a place that we will all feel immensely proud to call our home.