Street trading

Ice cream vans may trade as ‘itinerant traders’ going from place to place remaining in any one location in course of trading for periods of 15 minutes or less and not returning to that location or any location in the same street on the same day.

This means you can travel down the streets of Brent, briefly sound your chimes and await people coming out of nearby properties to make a purchase. Once a queue of customers have been served you shall move further along the road or the next street to repeat the procedure.

However, there are some roads in which trading are not permitted. In accordance with Section 37 (2) of the London Local Authorities Act 1990 Brent Council prohibits iterant ice cream trading in the following streets or parts of the streets within the London Borough of Brent.

Wembley area

(a) Bridge Road
(b) Wembley Hill Road
(c) Wembley Park Drive
(d) Empire Way
(e) South Way
(f) Royal Route
(g) Stadium Way
(h) Engineers Way
(i) Olympic Way
(j) Fulton Road
(k) Brook Avenue
(l) Lakeside Way
(m) Great Central Way
(n) First Way
(o) Second Way
(p) High Road
(q) Ealing Road

Kilburn Area

(r) Kilburn High Road

Willesden / Harlesden

(s) High Road Willesden
(t) High Street Harlesden

This includes any side streets (within 500 metres) that are adjacent to any of the streets listed above (a-r). Within any street you are not allowed to trade within 100 metres of any exit used by children from following premises.

  • Primary schools
  • Under 5’s centres
  • Day nurseries
  • Secondary schools
  • Special schools

Traders convicted of unlicensed street trading face a daily fine up to £1,000. If you are seen trading after being convicted, Police and council officials can seize your vehicle and articles (including perishable goods).

Failure to comply may result in enforcement action and the seizure of goods and vehicle.