"Paralympic Way": iconic street renamed for the games

24 August 2021

World-famous Wembley street ‘Olympic Way’ has been temporarily renamed ‘Paralympic Way’ until our Paralympic heroes are welcomed home by The National Lottery ParalympicsGB Homecoming event at The SSE Arena on 12 September.

‘Olympic Way’ is one of the most iconic walks in the sporting world, connecting Wembley Park Tube Station to Wembley Stadium. Olympic Way, which was renamed in 1948, ahead of the Summer Olympics held in London, is now, for the duration of the Paralympic Games, to be known as ‘Paralympic Way’.

The name change is in recognition of the ParalympicsGB team’s achievements in past games and to offer support during the Tokyo games, highlighting the public’s admiration of the competing athletes.

Returning athletes will make their way to Paralympic Way for The National Lottery’s ParalympicsGB Homecoming event, taking place at The SSE Arena, Wembley, on Sunday 12 September which includes a stellar line-up of the very best of British music and entertainment.

The line-up is set to include performances from Madness, Clean Bandit, Sigma, Jay Prince, Birdy, Jamie Cullum, James Arthur, Evelyn Glennie with Michael A. Levine, Ella Henderson, Sheku Kanneh-Mason, House Gospel Choir, and poet Raymond Antrobus.

As a thank you for supporting ParalympicsGB, every time they buy a ticket, 3,500 pairs of tickets will be available to National Lottery players via a ballot. The ballot is now open, and closes on 26 August. For further details on how to enter, please visit www.TokyoHomecoming.com.

Deputy Leader of Brent Council, Cllr Margaret McLennan, said: “Brent is one of the most diverse boroughs in the country and we support diversity and equality of opportunity in all forms. As such, I am so proud that we are able to show our support for our incredible Paralympic athletes. It has been great to work with the National Lottery to put these signs in place for the duration of the Games. I would also encourage our residents to enter the free ballot for a chance to attend the Homecoming Concert for the Paralympic Team GB athletes.”

Ellie Robinson, Rio 2016 Paralympic Swimming gold medallist, said, “It is an honour to have the legendary Olympic Way so appropriately renamed over the next few weeks.  I know that every one of the team will be proud to arrive back from Tokyo via Paralympic Way for The National Lottery’s ParalympicsGB Homecoming on September 12. I know only too well how much the support from the Great British public means when competing and the creation of Paralympic Way to celebrate the team will only spur our athletes on more.”