Brent culture celebrated in front of an audience of millions worldwide

8 January 2020

Brent's year as London Borough of Culture 2020 got off to a flying start as the borough celebrates winning first place and a prize of £10,000 for charity at London's New Year's Day Parade 2020.

The entry, entitled 'The Magic of Brent 2020', included dancers in spectacular costumes and large floats decorated with musical notes, golden patterns and multi-coloured silhouettes to represent Brent's multi-cultural community. Brent was represented by local company Mahogany Carnival Design at the event which was attended by more than 500,000 people and broadcast live by hundreds of TV stations across the world.

At a special reception and prize ceremony on Saturday (4 January) it was revealed that Brent's parade had been judged best - winning £10,000 for the Mayor's chosen charities the Sickle Cell Society and Jason Roberts Foundation.

Mayor of Brent, Cllr Ernest Ezeajughi, who took part in the parade along with Mahogany's performers said, "It was a wonderful experience to take part in the parade and I am so proud and pleased that Brent won! The performers and costumes from Mahogany Carnival Design are spectacular. The prize money is fantastic for the charities I am supporting, the Jason Roberts Foundation and the Sickle Cell Society, which are very worthy causes.

"Brent is London's Borough of Culture and our opening event, RISE will take place on 18 January 2020. We look forward to showcasing the fantastic energy and creativity that Brent has to offer."

Bob Bone, Co-Founder and Executive Director of Destination Events, which owns and runs the parade said: "Take a bow Brent - take a bow London! We had some wonderful entries this year - the best to date in my opinion. It was a close-run thing, but Brent were worthy winners."