It's a #CrimeNotToCare when it comes to getting rid of your rubbish

20 March 2017

Show your love for your local area by joining the #CrimeNotToCare campaign and help keep the streets of Brent clean and tidy.

#CrimeNotToCare, which is being run in partnership with Keep Britain Tidy, aims to educate residents about the right thing to do with their rubbish and to reduce the amount of household waste that is illegally dumped by rogue traders who offer to take people’s waste away for money and then chuck it.

Remember, if someone’s waste is fly-tipped, even if they gave it to a third party to dispose of, they can be prosecuted and end up with a fine and a criminal record.

Dumping rubbish illegally is a criminal offence and anyone caught doing so can face a fine of £400. Last month, a business in Harlesden was found guilty of failing to provide proof of correct waste disposal by Willesden Magistrates Court and ordered to pay £1,945 in fines and costs.

Cllr Eleanor Southwood, Lead Member for Environment said:

“The majority of residents in Brent love where they live and make an effort to keep their streets clean. That’s why it’s so upsetting when a small minority continue to think that it’s okay to dump unwanted furniture and other rubbish on our streets, assuming that the council will take it away.

“This campaign sends out a clear message that here in Brent we take a zero tolerance approach to those who dump rubbish in our streets, and anyone caught doing so faces a hefty fine.

”If you’re unsure how to dispose of waste legally, please contact the council and they can give you advice.”

Keep Britain Tidy Chief Executive Allison Ogden-Newton added: “#CrimeNotToCare is an important campaign for our country and we are delighted that Brent Council is partnering with us on it.

“There are almost a million fly-tipping incidents in England every year and cleaning it all up costs us more than £50million a year. It blights communities and our countryside and is a menace.

“We need the public to understand that their rubbish is their responsibility and they must do the right thing with it.

You can report illegally dumped rubbish using the Cleaner Brent App or by calling 020 8937 5050. For more information, visit the Brent Council website.