Willesden Green a new Clean Air Village: innovative project to support local businesses recover from COVID-19

15 March 2021

Willesden Green tube station is pictured, with people milling around outside. A pharmacy and bank in the background

Following a successful bid by Brent Council and the Cross River Partnership, Willesden Green will be a part of the latest Clean Air Villages project, with local businesses offered extra help and support to recover from COVID-19 in a clean, green and sustainable way. Support will focus on helping businesses to benefit from transporting goods in a more environmentally-friendly way. 

Cllr Krupa Sheth, Lead Member for Environment at Brent Council, said: “This is a really practical initiative to help clean up the air on one of our best-loved high streets, so I’m thrilled we’ve secured the funding. Increasingly, shoppers want to know that the businesses they support are doing their bit for the environment. But what’s more, greener operations often lower overheads in the long-run. It’s a win-win!”

Recent campaigns have highlighted the damaging effects of air pollution on people’s health, and Willesden Green is one of Brent’s focus areas for improving air quality.

Cllr Shama Tatler, Lead Member for Regeneration, Property and Planning, added: “Businesses have had the toughest of tough years, and we’re doing all we can to support them on the road to recovery. I’m delighted that we’re going to be able to help Willesden Green traders through this scheme, as well as making the high street a cleaner, greener place to shop.”

Brent will be one of  23 partners involved in a two year project. Previous Clean Air Village projects have helped businesses benefit from shared electric vans, cargo bikes, and clean air routes. Further details about this scheme will be released in due course. The funding comes from Defra’s Air Quality Grant Scheme.