Brent Council is celebrating a victory in its campaign against flyposting in the Cricklewood area. One of the offending companies identified from the flyposting was mobile phone company Lebara. After serving a Community Protection Notice, Lebara has now written to apologise, and pledged not to flypost the area again.
Councillor James Denselow, Brent's cabinet member for stronger communities said:
"Flyposting is a menace, making a mess of neighbourhoods, and it has to stop. We'll use every trick in the book, and after issuing a Community Protection Notice, we had the power to prosecute repeat offenders, who in turn would face a fine of up to £20,000. We're glad to have encouraged one big business to recognise its responsibilities, issue an apology, and promise to stop. That's a real success for our approach, and the hard work of the town team including local councillors, businesses and residents, who are all working together improving Cricklewood for everyone. Anyone flyposting who doesn't follow this company's great example had better be ready to face the consequences."
The council is trying hard to be even-handed - issuing warnings before proceeding to formal Community Protection Notices, and ultimately prosecutions for offenders who don't get the message. Most businesses respond positively to the informal warning stages, meaning that the formal enforcement action isn't necessary.
Fly-posting can be reported via the Cleaner Brent app or on 020 8937 5050 for cleaning. Persistent offenders need to be flagged to firstname.lastname@example.org and it's exceedingly helpful if people include clear photos when they report flyposting.