High street goes digital to help boost Brent economy

22 June 2016

Wembley High Road is set to go digital. The high street business owners have now gained the skills to promote themselves online with confidence.


Twenty businesses on Wembley High Road and the Triangle successfully completed the Digital Business Skills programme, designed to help small businesses establish and develop their online presence. These skills will enable Brent businesses to build their business using online tools, increase profits and ensure long-term sustainability.


Brent Council, in partnership with the Mayor of London, secured funding from the Mayor's High Street Fund to deliver a series of high street and town centre improvement schemes, beginning with the Digital Business Skills programme.


An awards ceremony took place in June to celebrate this achievement, and the future of Wembley's high streets.


Councillor Roxanne Mashari, Lead Member for Regeneration and Growth, Employment and Skills, said: "It was wonderful to support so many businesses on Wembley High Road developing skills to help increase the local economy, and secure the future of our high streets. Together, we are making Wembley High Road a great destination for locals and visitors alike".


Issam Ahmed; owner of Sam's Barbers, Wembley High Road said: "I greatly benefitted from the Digital High Street Programme. It provided me with the opportunity to work alongside other businesses whom I'd not met before, acquire new skills to help strengthening the running of our business, and helped forge a greater relationship with the Council. I am glad I participated."


Bina and Diviya of Wonderland, Wembley High Road: "We are inspired and extremely grateful by the support and guidance received by the Digital Business skills training team, and glad to be involved in this pilot programme."


The Digital Business Skills training is just one part of a wider programme of support for Wembley High Road that will emerge over the summer.