Wednesday 14 March is National No Smoking Day and smokers in Brent will be urged to join thousands of smokers across the UK to stub their cigarettes for the last time.
For some extra motivation, Brent smokers are being offered personal coaching to help them quit using the Stop Smoking London helpline (0300 123 1044), a free and convenient service that gives people advice and support from experts.
As part of the NHS-backed service, advisers work with smokers to set a quit date, make a plan and talk about appropriate treatments and how to get them. They also keep people on track with their quit date by making follow up calls, providing motivation, and talking through techniques to beat cravings.
For those leading busy lives, the service is a great way to stop without the hassle of visits to a GP surgery or local clinic.
Cllr Krupesh Hirani, Cabinet Member for Community Wellbeing, said: "Stopping smoking is the single best thing you can do for better health. It's the biggest cause of preventable death in England, so stopping is a positive step, but then the next question is 'how' and 'what will work best for me' and that is where a lot of people get stuck. There are so many options out there.
"The helpline is a great place to start. Specialist advisers work with smokers on a 1-2-1 basis to understand their habit and lifestyle, discuss appropriate support and medicines, and signpost them to services in their local area. They really are quit coaches and is great for a lot of smokers in Brent who need that bit of extra support to succeed."
There are 1.3 million tobacco smokers in London, but official data suggests that smoking will be virtually wiped out by 2030.
For more information about the range of support available, visit london.stopsmokingportal.com