Wembley shop hit with a hefty fine for selling alcohol to kids

17 April 2018

A Wembley off-licence has been ordered to pay more than £2,000 after being caught selling alcohol to a 15 year old boy.

Green Planet Services Ltd trading as Buy2Save, at Carlyon Road in Wembley, was ordered to pay £2053.29 at Willesden Magistrates Court on 10 April 2018, after selling the alcohol to the 15 year old, who was accompanied by a 14 year old boy at the time of sale. Neither boy was asked for their age or to provide any identification.

Both boys were taking part in a Trading Standards operation cracking down on the underage sale of alcohol in Brent.

The Magistrates heard that a seller was a family member who is currently a student, had no documented training and did not usually work in the shop.

Green Planet Services Ltd was fined £1,000, ordered to pay a £100 victim surcharge and £953.29 in court costs.

Simon Legg, Senior Regulatory Service Manager at Brent Council, said:

"We are pleased with the result and it shows how serious the Magistrates are about the sale of alcohol to children.

"While it was only one bottle of WKD that was sold, it does not take away from the seriousness of this offence and there is no excuse for this business not doing anything to challenge the children. The law is there for a reason and licenced premises have a duty to ensure that young people are prevented from accessing alcohol, at a time when they are still developing and are still vulnerable.

"Businesses wanting help and support complying with underage sales law or if any members of public have concerns of shops selling to children, please contact us on 03454 04 05 06 or email trading.standards@brent.gov.uk