Unveiled: new logo for the Brent Black Community Action Plan

28 September 2021

The brand new logo for the Brent Black Community Action Plan (BCAP), designed by Kenton local Jess Amok, launched online today after a fierce competition to decide the winner.

As a showcase of Black excellence, the logo will unite everything the council and the community are doing to improve the experiences of Brent’s Black African and Caribbean residents.

Put simply, every time the logo is used, it means change is happening.

Jess shared how much this means to her. “I want to say thank you to everyone who gave me this opportunity. I hope my logo can be a symbol of work ethic and change for the important movement it represents.”

The judging panel included Cllr McLennan, Deputy Leader of Brent Council; Suleqa Warsame, part of the BCAP Youth Advisory group; and Che-Kwon Sterling, the BCAP Project Officer.

Suleqa said, “Thank you to everyone who took part in the competition, for sharing their talent with us. It was an honour to be on the judging panel and this was definitely not an easy decision to make.”

Cllr McLennan added, “Since the launch of the BCAP, we have given £2m of funding to 23 local projects, organised events to give Black communities a space to talk and learn and set up advisory groups to help make sure their voices are represented. I am thrilled that we now have a logo to bring all this together and help drive forward our aim to build a fairer and more equal Brent.”

The BCAP is a ten-year delivery plan. It is all about long-term investment in the community by tackling and eradicating inequality for good, with Black leaders playing a vital role in improving outcomes and life chances for Black residents.

Visit the BCAP webpage to find out more.