The drink-free zone around Wembley Stadium created a friendly and enjoyable atmosphere for those attending the Carabao Cup Final on Sunday (Feb 27).
Working with the police and The FA, the council used its powers under the existing borough-wide Public Space Protection Order (PSPO) to crack down on street drinking ahead of the final, between Liverpool and Chelsea, in a bid to limit anti-social behaviour.
3,000 bottles or cans of alcohol were confiscated from the small minority of rule breakers on Olympic Way and the surrounding streets.
Councillor Muhammed Butt, Leader of Brent Council, said: “Yesterday we saw 90,000 football fans from across the country come to Wembley for the first full-capacity event held at the Stadium since the start of the pandemic.
“When we welcome fans, as we have done for decades, we feel like we’re welcoming them into our home so residents really want visitors to treat the local area with respect. It was wonderful to see the vast majority of fans do just that and I would like to thank everyone who followed the rules by not drinking on the street. Not only did this mean local pubs, bars, fan zones and restaurants were all buzzing with excitement, it also reduced the amount of litter on the streets and created a more enjoyable family-friendly experience all-around.
“I also want to thank the council’s enforcement officers, the police, Wembley Park and The FA. By working together and having a visible presence in the area, these keyworkers made a real difference in cracking down quickly on the small minority of fans who chose not to follow the rules.
“Finally, thanks also go to the local off licenses and retailers who stopped selling alcohol to fans before the game. This new approach will be rolled out for all future matches in Wembley as we look forward to welcoming more fans back to the historic Stadium over the coming months.”