Willesden gallery

The Decisive Moment
Art Full Frame


5-18 May 2021

‘The Decisive Moment’ is what occurs when the visual and psychological elements of people
briefly meet in perfect resonance, expressing the essence of that situation. ‘The Decisive
Moment’ also happens as the photographer decides to raise their camera, compose the
frame and press the button… click Each photographer follows a different path, each has
their own story and a different way of looking at life, but what they all have in common is
what we define as the suspended moment.

In every breath there is an almost imperceptible apnea between inhalation and exhalation
and vice versa in that moment everything stops, the suspended instant is created, and this
is captured by the photographer. Photography is born in the apnea phase, the photographer
shoots holding their breath to freeze the moment, to concentrate everything into what is
seen through the eyelet. Everything is still, everything is suspended. In that suspended
moment, the photographer and camera become one. The image in front of them is
composed in the perfect frame and the story is ready to be told.

‘The Decisive Moment’ is a photographic exhibition that tells of this suspended moment,
that apnea held by the photographer. The exhibition organised by agency Art Full Frame
brings together photographers from across the globe each with the desire to share their
unique vision of reality ‘The Decisive Moment is a collection of stories, presented in
different styles. In some images, colour will be the protagonist of the story whilst in others
the story will live through the drama of black and white.

Art Full Frame is a young agency based in London and Rome created and conceived by
three friends who have been working for years in the realization of major events (cinema, photography, business) as photographers, art director and communication experts.
AFF organizes international photo contests and photo exhibition for photographers to help them increase their international visibility.

Fabio Bartone
Antonio Perrone
Franco Bonfiglio
Antonio Zarco
Martina Lana
Lorenzo Paruccini
Monika Blanka Katterwe
Ansje Visser
Barbara Teixeira
Wen Hsieh
Rashmi Bagvatisancar
Anna Kunst
Elina Jokipii
Luciano Calvani
Rick Cordell
Maurizio Cecchini
Stefania Rosiello