Slash Sugar campaign

We want people to really think about how much sugar they are consuming. The health statistics of the borough suggest that hundreds of us are consuming more sugar than we should. The kind of sugar we eat too much of is known as the collective term "free sugars". Free sugars are any sugars added to food or drinks. 

Many foods and drinks that contain added sugars can be high in energy but often have few other nutrients. Sugar has been dubbed as ‘empty calories’ because it has no nutritional benefit. Eating these foods too often can mean you eat more calories than you need, which can lead to weight gain and obesity.

Being overweight can increase your risk of health conditions such as:

In particular, drinking lots of sugary drinks has been linked to an increased risk of type 2 diabetes. The government recommends that no more than 5 per cent of daily calories should come from sugar.

As part of the Slash Sugar campaign, we would love you to sign up to not eat any refined sugar on a Tuesday. This includes cakes, biscuits, sugary cereals, chocolate bars. Fruit is allowed!

Have a look at the sugar swap table below to find healthier alternatives.

#SugarFreeTuesday is the name of the campaign and we would love you to be part of it. Tweet us @Brent_Council with what alternatives you are eating to sugar or how you are finding it. We’ve chosen one day of the week – Tuesday – so that colleagues and friends can do it together and you can support each other through it.

Say no to sugary drinks

A huge part of our campaign is around saying "no to sugary drinks". This is because around a quarter of the added sugar in childrens’ diets comes from sugary drinks. That’s why the new advice is that sugary drinks have no place in a child’s daily diet. 

Adults are also advised to avoid sugary drinks - a typical can of sugar drink contains 9 teaspoons of sugar.

Instead swap to:

  • water
  • lower-fat milks
  • sugar free
  • diet and no added sugar drinks.

Watch our video below to see how much sugar is in some popular sugary drinks.

Recommended maximum sugar intake

Four to six year olds should have no more than 19 grams of sugar per day.

Sugar swaps

Try these easy swap ideas to reduce the amount of sugar you and your kids eat throughout the day!

Use this table to find foods you swap for sugary foods and snacks.