Shop Safe, Shop Local

Shop local, EU and HM Government logosAcross the country, businesses have been hit hard by the pandemic and Brent is no exception.

We want to give our vibrant town centres, high streets, retailers, small businesses and markets across the borough the best chance possible of bouncing back.

Shop Safe, Shop Local is a Brent Council campaign aimed at encouraging local people to discover the wonderful shops on their doorsteps. 

The Shop Safe, Shop Local campaign is funded by the Welcome Back Fund from the European Regional Development Fund (ERDF). This fund aims to support the return to high streets safely and help build back better from the pandemic.

What can you do? 

Small independent businesses - the lifeblood of our High Streets have been hit hardest by the lockdown – and they need your support now more than ever.

By shopping local, you are doing your bit to support local businesses, maintain local jobs and preserve the character of your High Street.

Supporting our High Streets creates jobs in the local community, supporting often young and disadvantaged people to find employment. Helping to grow the number of jobs in our local area makes for a better place to live and work, which then creates a healthy economy for the community.

Small and local businesses often stock items which are made locally and aren’t available elsewhere else, providing a great range of choice and unique products that bring much-needed originality and variety into communities – including rare finds and items that aren’t mass produced.

Discover your local high street

We are spoiled for choice in Brent, all of our town centres have their own unique identity, stocking products from all over the world. From Church End to Kilburn, Ealing Road to Wembley Central there is something for everyone on our high streets.

Check out the short videos below to discover somewhere new today. 

Church End 


Ealing Road


Introducing Viva Village on Ealing Road



Introducing Trinidad Roti Shop on Craven Park Road



 Introducing D'accord on Willesden Lane



Wembley Central



Introduction Wembley Nails on Wembley High Road


 Introducing Michael Styles on Willesden High Road


Promote your High Street

If you love a local store or service in your area, you can help promote them by tagging their business on social media along with the hashtags #ShopLocal and #BuyBrent.

What can businesses do?

Tag @business_brent in your social media posts so that we can retweet and share your business news more widely across the borough.

If there’s anything we can do to further support you, do contact us.