About the Masterplan project
Following examination of the draft Local Plan last year, residents were supportive of place policy BP5 which identified the need for developing a more detailed vision and planning policy framework for regeneration and growth in the area.
The Church End Growth Area extends to 26 hectares, comprised of Victorian housing stock, the local town centre and 14 hectares of industrial land allocated for mixed-use regeneration.
By developing this plan we are aiming to secure at least 1,300 new homes by 2041, with developing site allocations BSSA1, BSSA2, BSSA3, BSSA4, and BSSA5 from the New Brent Local Plan. This also includes a newly designed Market Square and a number of shop units for local businesses.
The aim of developing this plan is to attract investment and maximise the opportunities for Church End to become a welcoming and safer neighbourhood with high-quality new homes, jobs, and infrastructure
The masterplan will be informing the area’s Supplementary Planning Document (SPD) and a statutory consultation will be happening later in the year.
A masterplan is a framework that provides conceptual layouts, proposals and principles to guide an area’s growth and development.
The Church End Masterplan is an exciting opportunity to:
- Revitalise Church End town centre
- Support the delivery of new homes for Brent’s residents and jobs for the local economy
- Develop proposals for co-location of industrial and residential uses
- Raise the quality of public realm of the area, improve access to existing open space and create new ones
- Promote active modes of travel
- Provide and improve existing infrastructure
- Improve living conditions, employment opportunities and life chances for local people
- Help reduce environmental impacts and adapt to climate change
- Capitalise on the opportunity presented by planned West London Orbital line
The Church End Growth Area highlighted in pink includes the sites within Church Road, High Road, Neasden Lane, Denzil Roadl, Dudden Hill Lane and Glebe Road area.
In purple, it is highlighted the area of Locally Significant Industrial Sites (LSIS), which includes BSSA1 – ASIATIC CARPETS Site, BSSA2 - B&M HOME STORE AND COBBOLD INDUSTRIAL ESTATE and BSSA4 - CHAPMAN’S AND SAPCOTE INDUSTRIAL ESTATE.
And in blue, the sites of Strategic Industrial Locations which are located at north of the rail line. This area is not part of the Church End Growth Area.
The masterplan is scheduled to be developed over Spring and Summer 2021. Statutory consultation is expected in Autumn 2021.