"You don't take a photograph, you make it" Ansel Adams
“Think first, then shoot” is a collective photo exhibition, organised by the ArtFullFrame agency, bringing together various photographic styles proposed by international photographers.
The photographer creates the shot in their own mind and then transforms it into reality, the result is a story told in an image. There is not one single interpretation for each story, there will be as many as there are people who observe it. The observers brings with them their story, their experiences and this will influence their way of reading the photo.
ArtFullFrame invites the audience to immerse themselves in the shots of each photographer and ask the viewer to become an integral part of the exhibition.
ArtFullFrame is an agency based in London and Rome, created and conceived by three friends who have been working for years as photographers, art director and communication experts. AFF organizes international contests and exhibitions for photographers to help them increase their international visibility.