The Love Where You Live (LWYL) grant provides funding for projects that bring people together, celebrate diversity and create opportunities for everyone. The goal is to help local people develop skills, support community organisations, and work together to make Brent a stronger, more connected place.
Since May 2025, LWYL has partnered with Wembley Stadium Foundation (WSF) to fund projects across Brent. WSF is an independent charity, using the power of Wembley Stadium to inspire, connect and transform communities.
Who can apply?
- Brent schools.
- Organisations, Community and voluntary groups registered in Brent with Companies House or the Charity commission.
- Brent residents who want to hold an event that promotes inclusion and community spirit.
We especially welcome collaborations between organisations.
Important:
- Organisations must be registered in Brent with Companies House or the Charity Commission.
- Projects should commence no earlier than June 2026.
- You can only submit or be part of one application.
- Funding must be spent within 2 years of receipt.
- Demonstrate that 100% of the people benefiting from the project will be Brent residents.
- Organisations must have been in operation for a minimum of 12 months as of the application submission date.
- Organisations must have an annual income of less than £500,000.
- Residents and organisations that were successful in round one are not eligible to apply in this round.
- Activities must be free or low-cost and accessible to the local community.
How much you can apply for
Depending on the nature of your project or organisation, you can apply for up to:
- £1,000 – sole resident
- £5,000 – sole constituted organisation
- £15,000 – collaboration of two constituted organisations or more
Projects exceeding the funding limits must show evidence of match funding. We reserve the right to offer part-funding where the assessment panel feels it is in the best interest of the programme’s aims.
Grant criteria
Projects must align with one of the following six key LWYL/WSF project themes:
- Community cohesion – events that create a sense of belonging
- Environmental improvement – greening your neighbourhood
- Reducing inequalities – outreach to underrepresented groups
- Capacity-building – training and resources for new groups
- Combating social isolation – clubs or social events
- Health and movement – promoting physical activity and wellbeing
Projects may take place borough-wide or within a specific Brent Connect area as listed below:
- Harlesden
- Kilburn
- Kingsbury and Kenton
- Wembley
- Willesden
What we won’t fund:
- Alcohol
- Ongoing running costs or salaries
- Retrospective costs
- Political or religious activities
- Personal or individual gain
- Residents applying on behalf of an organisation
Support events
We will be holding a grant application guidance workshop for those interested in applying.
- Online workshop - Thursday 29 January 6.30 to 8pm.
Please register your interest on Eventbrite
For technical support with the grants management platform email: lovewhereyoulive@brent.gov.uk
Before you apply
For full details on the grant and how to apply, please download and read the guidance notes and application criteria.