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Brent welcomes campaign victory over betting shops on high streets

Brent welcomes campaign victory over betting shops on high streets

30 September 2025

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Brent Communications

Brent Council has welcomed the Government’s announcement of a bold new package of powers under its “Pride in Place” programme, billed as the largest transfer of power from Whitehall to communities in history.

The reforms promise new rights for residents to take over boarded up shops, save and repurpose valued local pubs and libraries, and crucially, to block the spread of unwanted betting shops and vape stores in areas already saturated with such businesses. Ministers have also pledged record investment in over 330 communities across the country to tackle decline and inequality, with Brent set to receive £1.5m once allocations are confirmed.

Among the most significant announcements is the introduction of Cumulative Impact Assessments in gambling licensing, which when legislated for, will give councils the ability to take into account the overall concentration of betting shops when deciding new applications. For the first time, local authorities will be able to reflect the real lived experience of residents, recognising the cumulative harm caused when high streets become saturated with gambling outlets.

Earlier this year, Brent co-ordinated a coalition of 43 councils and mayors, including Andy Burnham, calling for urgent reform of the Gambling Act 2005. That open letter, representing nearly 12 million residents, set out a six-point plan to tackle the harms of high street gambling, including an end to the statutory “Aim to Permit” duty which has left councils effectively powerless to reject licensing applications.

“

Local people must have the power to say when enough is enough. This is not about banning gambling wholesale, but it is about reclaiming our high streets and ensuring they work for communities, not against them.

”
Cllr Milli Patel
Cllr Mili Patel,
Deputy Leader of Brent Council

Cllr Mili Patel, Deputy Leader of Brent Council, said:

"On behalf of 43 other local authorities and on behalf of our residents, Brent is proud to have led this national campaign to win back control over our high streets. We welcome today’s announcements which recognise the need for communities to shape the future of their own neighbourhoods.

“It’s not lost on us that you do not see clusters of betting shops in Hampstead, yet here in Brent we have 81 licensed gambling premises. These businesses place themselves deprived communities, bolstering their profit-line, draining wealth, fuelling debt and stripping away pride from the places we call home.

“Local people must have the power to say when enough is enough. This is not about banning gambling wholesale, but it is about reclaiming our high streets and ensuring they work for communities, not against them.

The Pride in Place programme carries much promise, and while Brent Council and our partners will continue to campaign for broader changes, cumulative impact assessments are a welcome step in the right direction. What matters now is that the Government moves quickly to put these powers into law and begins the journey towards a new Gambling Act that truly reflects the harm caused on our high streets.”

Notes to editors:

  • In April 2025, Brent Council led a joint open letter to the Secretary of State for Culture, Media and Sport calling for reform of the Gambling Act 2005. The letter was signed by 43 councils and mayors, including Andy Burnham, representing nearly 12 million residents.
  • Brent has 81 licensed gambling premises, the second highest number in London, including clusters around Harlesden, Kilburn, Kensal Green and Wembley Central.

Brent’s Joint Strategic Needs Assessment found:

  • In some wards it is easier to find a place to gamble than a major supermarket.
  • The estimated economic cost of gambling harms in Brent reached £14.3 million in 2022, up from £2 million in 2012 — one of the highest rates of fiscal gambling harm in the country.
  • 6.2% of Brent residents are considered to be gambling at the highest level of risk — more than double the national rate of 2.9%.
  • For every school in Brent, there is at least one gambling shop.

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