Shop Local is a Brent Council campaign aimed at encouraging local people to discover the wonderful, independent shops on their doorsteps.
Every year we shine a spotlight on a range of exceptional small businesses across the borough. This year, we asked residents to get involved to help us curate this list. Check out these local gems and show them your support. Let’s do it for Brent!
Festive finds unwrapped
Small businesses are the backbone of Brent’s thriving community. By shopping locally, we help them flourish and safeguard local jobs. Join us this season to make a difference by supporting your local businesses.
Councillor Teo Benea, Cabinet Member for Regeneration
“Planning and Prosperity, small businesses are at the core of our community, helping to create vibrant, diverse neighbourhoods.
Councillor Teo Benea, Brent’s Cabinet Member for Regeneration, said:
‘Our small businesses are at the heart of our community, helping to create vibrant, diverse neighbourhoods. Councillor Teo Benea, Brent’s Cabinet Member for Regeneration, planning and prosperity.’”
James Duncan, owner of Daisy Chain
“A family-run florist in Willesden Green, Daisy Chain is best known for its seasonal flowers and bespoke bouquets. With years of experience, the team pride themselves on friendly service and beautiful arrangements for every occasion.”
Adil Charaf, owner of family-run Blake’s Bakery
“Blake’s Bakery has been part of the Harlesden community for years. Known for fresh bread, cakes and pastries made daily on site. Customers value the welcoming atmosphere and quality baked goods.”
Albion Hysa, owner of Hodens Coffee in Cricklewood
“Coffee shop has always been about good coffee and friendly service. Hysa says his café has become a local meeting point where people come together and connect with each other.”
Roza Jahanfar, store manager of Rapid Scooter Master
“Rapid Scooter Master is a great place for scooter repairs and sales. Roza highlights the importance of local customers and being part of the Brent community.”
Muliah, co-owner of DOAA clothes boutique in Wembley
“DOAA is a boutique bursting with bold choices and contemporary styles. Muliah says the shop brings colour, confidence and personality to the high street.”
Madin, owner of Aqua clothes boutique in Wembley
“Aqua brings personal style and elegance to Wembley. Madin focuses on quality clothing, friendly service and helping customers find something that truly suits them.”
What can you do?
By shopping local, you are doing your bit to support local businesses, maintain local jobs and preserve the character of your High Street.
Supporting our High Streets creates jobs in the local community, supporting often young and disadvantaged people to find employment. Helping to grow the number of jobs in our local area makes for a better place to live and work, which then creates a healthy economy for the community.
Small and local businesses often stock items which are made locally and aren’t available elsewhere else, providing a great range of choice and unique products that bring much-needed originality and variety into communities – including rare finds and items that aren’t mass produced.
Discover your local high street
We are spoiled for choice in Brent, all of our town centres have their own unique identity, stocking products from all over the world. From Church End to Kilburn, Ealing Road to Wembley Central there is something for everyone on our high streets.
Check out the short videos below to discover somewhere new today.